The marketplace is the only place to achieve a real economic return on your sustainability initiatives.
If you are doing the right thing, you need to communicate this to the people who care – your customers and stakeholders in the marketplace. Good communication is required if sustainability initiatives are to grow your bottom line.
Don’t get it wrong though. A good story can easily turn bad and open you up to claims of greenwashing (misleading claims of an environmental nature).
Aura can design you systems and processes that ensure that you minimise your potential for complaints and legal action in your markets. We are experts in environmental claims and can review your communications against such legal guidance as provided by:
- ISO 14021 - Self-declared environmental claims
- DEFRA (UK)
- European Union
- FTC (USA)
- ACCC (Australia)
- NZASA (New Zealand)
We are happy to undertake a free of charge independent assessment of your communication requirements. Please email us at enquires@aurasustainability.com